Designers can trademark their logos to differentiate their clothing from other clothing brands. Designer Logosĭesigners can also trademark their logos when they are used in branding. Trademarked designer names include BOSS, DIOR, VERSACE, and VERA WANG. By trademarking their name, designers can ensure that their products are easily recognizable, and consumers will know they are buying a product from a trusted source. Trademarking a designer’s name allows the designer to control the use of their name and prevents others from profiting off of their hard work. Designer Namesĭesigners can trademark their names when they are used in branding. Names, including designer names, can be trademarked when the public has come to see that designer’s name as the source of the fashion products. In the fashion industry, designers frequently rely on their names as their brands, and that makes them eligible for trademark protection. You cannot trademark fashion designs, however, because designs are like assembly instructions for garments and instructions are not eligible for trademark protection. Fashion designers can trademark their names, their brand names, and their logos when they are used to brand clothing.
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